The video explores both the playfulness of the song and the frenetic identity crisis described in the lyrics. Jumping from one character to the next, wearing as many different hats as possible. These are the central themes of the video. On the one hand we believe that we all have an essence that is objective and transcendent, written in time and space. But on the other hand we’re also compelled to create an identity, to decide what kind of person we want to be based on our endeavours and expression and self-representation. Identivacation is poking fun at this idea and reflecting on how confusing and exhausting it can be to try to create a self.